Image Source: Efergy
More than a billion devices sold, more than 2000 OEMs in the race and more than 20 different screen sizes and lot more options in terms of Hardware, this is what the world’s leading Smartphone OS by number of devices, Android, can be consolidated into. These are just a few numbers that still speak very less about the rapid growth of Android OS over the past 8 years since it’s public launch in 2008. Just 3 years ago, in 2013, a naive user would have chucked the very though of having a well performing and usable android smartphone under $100 but today, in 2016, we have more than 50 options from various OEMs offering handsets that cost less than $100, run the OS smooth without any glitches and are reliable too! Gone are the days when people used to anticipate only for the FLAGSHIP devices from the best known brands, this is the era where people think twice before spending a bomb on an Android smartphone, especially with the likes of Lenovo, Oppo, OnePlus, Xiaomi and other manufacturers launching brilliant devices in $300 to $400 price bracket or even lesser.
So how does an OEM differentiate itself from the rest? Does all it take to create a brand shift for loyal users is a great device? I often hear how iOS users find it difficult to migrate to Android and vice versa but within the Android OS it was/is as simple as creating a new handset to beat the best existing handset. Here is where I feel Xiaomi plays a vital role in capturing the marke with IoT, smart devices, developer support, apps, awesome hardware and great customer support to create a great experience for an ecosystem of its own.