Monthly Archives: July 2012

The Moment When The Smartphone Industry Was Rattled

 Steve Jobs took the stage on a fine morning in 2007 at the MacWorld event. His very presence was electrifying, people in the Moscone Center were waiting for the showman to begin his show. Everyone knew that it was going to be a great event with great products but little did they know that they were going to be blown away by something revolutionary!

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GMAT Prep Series: 1. What’s In It?

Graduate Management Admission Test, popularly known as GMAT is a prerequisite to secure an admission into most global MBA colleges. Apart from your GMAT score most colleges ask for either TOEFL/ IELTS score which measures your english proficiency. ISB, the Indian School of Business is the only college in India ranked in top 20 MBA colleges worldwide and accepts admissions based on your GMAT score. This blog post aims at giving a small overview on the content in GMAT.

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Why iOS Is A Better Choice Of Platform For Developers.

Why do developers chose a particular platform? Is it the ease of building apps? Is the size of target audience? Is it the amount of revenue they can potentially generate from a platform? Well the answer is simple all of the above. I am writing down my view as to why iOS is still developers heaven when compared to other major competing platforms.

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The Jelly Bean Effect

June 27th 2012 is a historical date for Android. The launch of Jelly Bean (JB) sure is promising but there is another dark reason for this date to be historic. As spotted in a tweet “Today 90% of Android phones will be behind by not just one but by two generations of it’s OS!” which is in fact true and sad. As per the latest statistics only 7.1% of all Android devices are on the latest public release version of Android, Ice Cream Sandwich (ICS).

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The Modern Marketing Strategy

In today’s world traditional methods of mass media marketing does not work. Consumers lack the time and interest towards traditional TV or Newspaper ads. The only way to push your product is to be innovative and aim at the early adopters. The early adopters will play a remarkable role in pushing your product to the early and late majority.

-Gyaan by Seth Godin

The Disconnect Between Retails And Consumers

What is a shopper’s (consumer) worst nightmare? Most of you would probably accept with me if I say it’s the long queue at the billing counter. How much ever you love your time shopping and are as enthusiastic as a little kid who is being offered a candy to get something new for yourself, the long queues at the billing counter always dampens your shopping experience to an extent that some people would even quit shopping to avoid it!

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Can The Google Nexus 7 Revive Android Tablets?

The opening day keynote of Google I/O 2012 was a huge hit with the crowd, the geeks and the technologists. One of the major show stopper apart from the crazy skydive product launch of Google Goggles is the $200 Nexus 7. So did Google really get it right finally? Can it revive the Android tablet scenario?

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