Monthly Archives: October 2013

Brain Fuel: 4. Generic Gift Cards In India

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Enter wedding season and I always ponder over what gift I need to purchase for the gonna be couples. I feel that bouquets are one of the most useless and good for nothing gifts out there. So here comes a simple little idea, why not buy a gift card that can be used across many stores? A simple two level authentication to redeem the gift card – a scratch card kind of code and an SMS authentication that the gift card is associated to – will help people. People can club multiple gift cards and purchase what they really need to!

A simple website that sells generic gift cards where gift card owners have the freedom of opting to redeem the cards at an of the stores that the website is associated with. All the user needs to do is to send an SMS from the registered mobile number to get an authentication code using which he can redeem the gift card at the outlet. Or he can even add it up to his credit balance by logging on to the website and creating an account. Or he can even transfer the gift card money to someone else if needed πŸ˜‰

SLP Hyderabad – Class 2 – Customer Development


The second session was all about Customer Development and Goto Market Strategies. The CEO for the day, Mr. Naveen along with the Co-CEOsΒ Sri Harsha, Ravi Teja and Shravya has done a commendable job to put together a well planned schedule for the day. We had a great set of experienced and reputed speakers who shared their experiences and helped clear most of the doubts we had. Apart from the speakers we were provided with great insights from SLP alumni Jitin, Dhiraj and Mayura.

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