iPhone

Apple Needs A Purple Cow, Now!

I happened to read this excellent book by Seth Godin, Purple Cow (Amazon/Flipkart). It is a fairly simple concept put by him. Once he and his family were driving through France and they happened to spot beautiful picture perfect cows by which they were quite amazed and kept staring at them through their drive for a while. But after sometime things started to get boring, no the cows didn’t change, they were still the same picture perfect cows but they got more boring now. The only thing that could catch their attention further would be a Purple Cow! That is something remarkable!

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